Sit down at a word processor or pad and jot down the answers to these questions

• What is the objective of your site?
   
• What information does the customer need to know to make an informed purchase of your product or service?
   
• How can this information be presented so it is easy to find and understand? This will determine the sequence and content of the pages presented to the customer.
   

• Build a skeleton of the site in Microsoft Word using the hyperlink facility to connect dummy pages together to test the sequence. “Save as” each page selecting the "html" option.
   
•  Get some friends to try out the rough site and see whether the navigation and sequence of content is smooth or confusing.
   
• Once the sequence and content have been determined you can actually start inserting txt and images to the dummy pages.
   
• You can then publish the site and refine it over time.