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      What are the elements of good graphic design?

  • put the most important information at the top of the page
  • use the KISS principle (Keep It Simple Stupid!). A page with plenty of white space is far more effective than a cluttered page
  • make navigation easy and simple, avoid excessive scrolling
  • decide on a page layout standard, colour scheme standard and font standard and stick to it. This gives the site a sense of unity and harmony which is lacking when these design elements are continually changing
  • where-ever possible, use pictures instead of words to convey your message
  • avoid flashing gifs
  • avoid excessive use of CAPITALS